Consumer Sentiment Data

Reports measuring the mood of consumers toward buying based on the monthly Florida Consumer Attitude Survey conducted by the Bureau's UF Survey Research Center. All publications on this page are FREE. Click links to read the PDF or download the report.

Data collected each month is reported three times. A mid-month release is published on BEBR’s home page under Florida Indicators with a brief summary of the results. A preliminary release is published the last Tuesday of each month with an analysis of the data. The revised index numbers reflecting the entire month can be found on the subsequent month’s releases.

Coverage Periodsort icon Release Date CCI Data File
09/2014 09/30/2014 - 10:00 Download
08/2014 08/26/2014 - 10:00 Download
07/2014 07/29/2014 - 10:00 Download
06/2014 06/24/2014 - 10:00 Download
05/2014 05/27/2014 - 10:00 Download
04/2014 04/29/2014 - 10:00 Download

A minimum of five hundred households in Florida are surveyed monthly for the Florida Consumer Sentiment Index survey. Sample is RDD (Random Digit Dialing), and a minimum of ten attempts per record is made. Surveys are conducted between 9am and 9pm Monday through Friday, between 12pm and 6pm on Saturdays and between 3pm and 9pm on Sundays. Survey length is typically twelve minutes.

Respondents are asked 2 questions about current financial conditions and 3 questions about future expectations. These same 5 questions are asked monthly by the University of Michigan in a national consumer sentiment telephone survey. The Conference Board also measures Consumer Confidence nationally through a mail survey on a monthly basis.

Additional questions about the economy and other topics are included monthly as well.

Current Conditions
We are interested in how people are getting along financially these days. Would you say that you (and your family living there) are better off or worse financially than you were a year ago?

About the big things people buy for their homes -- such as furniture, refrigerators, stoves, televisions, and things like that.  
Generally speaking, do you think now is a good or a bad time for people to buy major household items?

Future Expectations
Now, looking ahead -- do you think that a year from now you (and your family living there) will be better off financially, or worse off, or just about the same as now?

Now turning to business conditions in the country as a whole -- do you think that during the next 12 months we'll have good times financially, or bad times, or what?

Looking ahead, which would you say is more likely -- that in the country as a whole we'll have continuous good times during the next five years or so, or that we will have periods of widespread unemployment or depression, or what?

Modeled after the University of Michigan Consumer Sentiment Index, the UFSRC Consumer Sentiment Index for each respondent is calculated ranging from 2 to 150. The University of Michigan index—as well as the University of Florida index—use 1966 as their base. In other words, the index was 100 in 1966. Numbers over 100 mean more optimism than 1966. UFSRC has been surveying Consumer Sentiment in Florida since 1985. The highest index was 111 in August 2000 while the lowest was 59 in August 2008.

The mean Index is published. The questions have a 4.5% margin of error with a confidence level of 95%.