Retailers try to recover in tight economy

Many Americans are concerned about their budgets, but retailers are also keeping a close eye on their wallets as well. In a tight economy, retailers are becoming increasingly innovative when it comes to getting you in the door and saving your money. From $1.50 brewed coffee at Starbucks to cheaper options on restaurant menus, retailers are offering a variety of deals to motivate customers to shop with them. Bureau of Economic and Business Research Research Economist David Denslow says that retailers are having to compete with the world wide web. While some statistics show the economy is strengthening, Denslow says consumer attitudes won’t return to normal but rather to levels in from the 1980s. Denslow also says consumer attitudes about shopping have changed because more people are foregoing spending in order to save and invest.

Retailers try to recover in tight economy - WRUF AM850 - April 23, 2010