Florida’s consumer confidence rises as economic fears ease

GAINESVILLE, Fla. — Belief that a national economic recovery is under way boosted Florida’s consumer confidence three points to 74 in September, according to a new University of Florida survey.

“I think Florida consumers are buying into the argument that the worst of the recession is over and we have avoided a complete meltdown,” said Chris McCarty, survey director of UF’s Bureau of Economic and Business Research. “Once again they have surprised us with a higher than expected index.”

This month’s three-point rise follows a four-point revised increase in August. Of the five components that make up September’s index, three rose, one declined and one was unchanged. Perceptions of personal finances now compared with a year ago remained unchanged at 44, only five points above its all-time low of 39 in December. Expectations about personal finances a year from now fell three points to 81.

In contrast, perceptions of U.S. economic conditions over the next year rose three points to 75, while expectations about economic conditions over the next five years rose five points to 86. Perceptions of whether it is a good time to buy big-ticket items, such as appliances and cars, rose nine points to 84.

“It is worth noting that the two index components that gauge perceptions of personal finances both now and in the future are flat or down,” McCarty said. “All of the increase is in perceptions of future economic conditions and in the perception that if you have the money it’s a good time to buy.”

There are some signs that the economy is improving, he said.

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Florida’s consumer confidence rises as economic fears ease - University of Florida News - September 29, 2009