What We Do

The University of Florida Survey Research Center (UFSRC) is one of the largest university-based survey programs in the country, and one of only two currently accredited by the National Center for Quality Assurance for conducting HEDIS health care surveys. The UFSRC is also a member of the Association of Academic Survey Research Organizations.


Mail Surveys
We have conducted numerous surveys by mail or with a mail component to a mixed-mode protocol. One of the largest of these is the Women and Infants Survey for Health (WISH) conducted for the Florida Department of Health from 2013 to 2015, and the Florida Adult Tobacco...Read More
Telephone Surveys
UFSRC has been implementing a Computer-Assisted Telephone Interviewing (CATI) system for decades, using Sawtooth Wincati since 1999. Our lab is equipped with 93 telephone stations and our state-of-the-art voice-over-Internet protocol (VOIP) telephone system accommodates…Read More
Web Surveys
UFSRC offers two different platforms for conducting web surveys. Web surveys can be part of a mixed-mode protocol, a single location at which multiple people can complete a form, or unique links sent through individual…Read More
Questionnaire Development
Some researchers come to us with a standardized questionnaire. Others have an idea of what concepts to measure, but those need to be translated into workable questions that are clear and easy for people to answer. Sometimes researchers bring us a question that been asked in-person successfully, but it needs…Read More
Human Subjects Protections
At the UFSRC, we understand that there is a real person behind every data point. UFSRC investigators subscribe to the AAPOR principles of professional practice. Protection of respondent privacy is a priority. This is maintained by practices such as…Read More
The survey facility is located in the Ayers Technology Plaza in downtown Gainesville, Florida. The survey lab includes 93 telephone interviewing stations separated by sound-absorbing carrels. The survey complex includes offices for…Read More
Computer Security
The security of data collected is a priority for the UFSRC. We use a combination of physical locks and barriers, training and policies, and established procedure to ensure data security. Our survey research databases are maintained on a Microsoft Windows 2012 server. A router is...Read More
Translation into Foreign Languages
The UFSRC is well known for our Spanish-language capacity. Spanish speakers are available every evening and weekend shift, as well as evaluation supervisors to monitor Spanish calls. We also conduct surveys in Haitian Creole. Our translation procedures use a…Read More


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